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VP @ Permira (Private Equity) SEO / GEO / AI
Julian Redlich is an experienced SEO and GEO expert, with a focus on enterprise and product-led SEO. Having spent six years at Booking.com as Head of SEO in Amsterdam, he later joined Permira, a private equity firm in Frankfurt, where he currently serves as VP. Julian founded two ecommerce startups and has worked with various Berlin-based startups, including Rocket Internet backed Wimdu. He manages large-scale websites and actively participates in the SEO / GEO community through speaking engagements, meetups, and podcast appearances. Julian Redlich builds GEO tools that help analysing ChatGPT and Gemini in an AI Search world. As an expert in GEO and AI, he's sharing early findings in how to optimise for these new answer enginges.