SEO consulting
data-driven. precise. agile.

My Working Principles

Data Driven

Customer Centric

Innovative

Future Oriented

I'm building scalable SEO solutions for the biggest e-commerce websites in the World

About me

Head of SEO @ Booking.com
Future oriented, measurable, customer centric SEO solutions

Current Head of SEO At Booking.com, Previous Senior Product Manager of the SEO Core (Development), SEO Tools & Data and SEO Consultancy & Analysis Team within the Performance Marketing track of Booking.com. Leading the product vision and development efforts for a set of over >600M landing pages for all demand channels (paid/organic) with a team of developers, designers, analysts, marketing manager and copywriters. Optimizing the landing experience for established and new verticals like accommodations, flights, attractions & rental cars. Identifying and sizing organic growth opportunities, building customer centric SEO strategies and driving execution of such. Realising typical product tasks such as vision and OKR setting, facilitating planning sessions, brainstormings and process management in an agile environment to empower the team having their greatest impact (helping customers by providing relevant information to their search query). Running demand analysis and customer research to define experiment hypothesis for Build-Measure-Learn cycle and validating via A/B testing framework.

  • Website structure

  • Improvements

  • E-Commerce SEO

  • On- & Offpage

Companies I worked with

Thoughts on SEO & Machine Learning

I'm writing about how one can make use of machine learning in the context of SEO.