My Working Principles
Current Head of SEO At Booking.com, Previous Senior Product Manager of the SEO Core (Development), SEO Tools & Data and SEO Consultancy & Analysis Team within the Performance Marketing track of Booking.com. Leading the product vision and development efforts for a set of over >600M landing pages for all demand channels (paid/organic) with a team of developers, designers, analysts, marketing manager and copywriters. Optimizing the landing experience for established and new verticals like accommodations, flights, attractions & rental cars. Identifying and sizing organic growth opportunities, building customer centric SEO strategies and driving execution of such. Realising typical product tasks such as vision and OKR setting, facilitating planning sessions, brainstormings and process management in an agile environment to empower the team having their greatest impact (helping customers by providing relevant information to their search query). Running demand analysis and customer research to define experiment hypothesis for Build-Measure-Learn cycle and validating via A/B testing framework.
On- & Offpage
Thoughts on SEO & Machine Learning
About a week back I had a casual chat with one of my friends and it turned out that she’s facing a problem that a lot of students will probably come across in their studies: Transcribing interviews. # Chapter Importance 1. Set Up your dev environment required 2. Open your Terminal required 3. Install Cloud Read more about Transcribing interviews using Google Cloud Speech API[…]
A step by step guide on how to activate the Let’s encrypt certificate on a WordPress Blog which is hosted on all-inkl. You’ll need around 15-20 minutes to set everything up. Testing and debugging might take a bit longer (max. 1h). Required components: WordPress, Hosting Company (like All-inkl.com) Optional components: Own SSL certificate, FTP Client Read more about How to activate SSL on WordPress[…]
At some point you’d have to take a deeper look into your websites sitemap. You should definitely do this if your sitemap does not get fully indexed into Google and you want o find out why. If you open the XML sitemap with a text editor it will most likely be in this format: <urlset Read more about How to import an XML Sitemap into Excel[…]
Review and rating markup should be used to provide review and/or rating information about a specific item, not about a category or a list of items. For example, “hotels in Madrid”, “summer dresses”, or “cake recipes” are not specific items.