Julian Redlich
About Me
About Julian Redlich
I’m supporting Permira’s portfolio companies (such as mobile.de, ebay-kleinanzeigen.de, catawiki.com, mcafee.com, Dr. Martens, Golden Goose, Flixbus, boats.com, …) with product and performance marketing guidance.
I love talking about product-driven SEO, building webplatforms, Marketing automation, corporate & start-up life.
Julian Redlich
VP @ Permira | Private Equity
In 2010 I founded an online ecommerce business in Germany. To get traffic on the website I ran TV commercials on the biggest german private TV channels of ProSiebenSAT1 group. In order to land better targeted traffic at no cost, I learned about SEO. I started working for twago.com (exited to Randstat) in the SEO department to improve my SEO skillset. In 2012, the mobile App landscape was still young and I started working for an new App (pre-launch) called Dailypresent, a personalised Ad-experience company.
In 2014 I joined the Rocket Internet backed startup “Wimdu” in Berlin where I had the chance to learn SEO from consultants such as Philipp Klöckner, Fili Wiese and Dan Petrovic. Later in 2016 I moved to Amsterdam to work as a Product Manager in SEO at Booking.com where I later became the Head of SEO, building product-lead SEO strategies.
In 2022 I moved to Frankfurt to take on a VP role at Permira in the digital portfolio team, where I support companies to grow.
Years of experience
Start-ups founded
Companies worked for
Companies I worked with
Over the past decade I worked with companies in different roles, ranging from Freelancing, Founding, Advising or being an FTE.
Summary
VP at Private Equity firm Permira. Focusing on value creation through performance marketing within the Portfolio org.
Previously the Global Head of SEO @Booking.com. Former Senior Product Manager of the SEO Core Team, SEO Infra Team & Team Lead or the SEO Consulting/Analysis team @ Booking.com. Leading the product vision and development efforts for a set of over >100M landing pages for all demand channels (paid/organic) with a team of developers, designers and copywriters.
Realizing typical product tasks such as vision and OKR setting, facilitating planning sessions, brainstormings and process management in an agile environment to empower the team having their greatest impact (helping customers by providing relevant information to their search query).
Running demand analysis and customer research to define experiment hypothesis for Build-Measure-Learn cycle and validating via A/B testing framework.
Creating awareness within the company about customer intent and the specifics to ‘Search’ by providing internal presentations and educational material.
For Event Organisers
Feel free to use this text when advertising:
Julian Redlich is an experienced marketing and product professional who has worked in various roles in product development and organic marketing. Before joining Permira as a VP in the Portfolio Digital Team in 2022, he spent six years at Booking.com in Amsterdam, where he worked in different product roles, managing development and product organisations, ran thousands of A/B experiments, and lead the global SEO strategy for a set of over 600 million landing pages in 45 languages.
Before that, he worked at various companies in the Berlin startup scene, mostly online marketplaces and Apps, one of which was Wimdu GmbH, an OTA backed by Rocket Internet. Julian has also founded two startups, including an ecommerce site and a meal delivery subscription service. Julian’s passion for innovation and technology extends beyond his professional life. In his free time, he enjoys playing board games with friends and exploring Virtual Reality Metaverses. With his expertise in SEO, product development and entrepreneurship, Julian is well-equipped to help teams build and scale their customer centric SEO Marketing strategy.
Food Restrictions: No
High resolution image: https://rankmeamadeus.com/wp-content/uploads/2023/04/JR-2-potrait-scaled.jpg
Latest Posts by Julian
Introduction to Product-Led SEO (6min) [ger]
Short introduction to Product Led SEO, what is required to set it up and how does it differ from regular marketing type SEO (video, german with subtitles)
Full list of leaked “GoogleAPI Warehouse V1 API” from GitHub
To query the document in ChatGPT, download this document which contains all modules from the leak, upload it to the LLM of your choice and query against it: Full list of all the modules that are part of the 0.4.0 Version of the Content Warehouse API:
Understanding Google’s “Ascorer” and “Twiddlers” in Search Ranking
UPDATE 28/05/2024: Google API documentation has been leaked on Github and Sparktoro (Rand Fishkin) and Mike King (ipullrank) already published about it. I included a list of all the leaked modules here. This article got first published on 29/10/2023 at 12:44 pm and is more of a note to myself, its based on some skribbles,…
SEO for Developers and Dev Teams
As the former Head of SEO at Booking.com and having been in several product management roles, I’ve had the pleasure of working with many talented development teams over the years. During this time, I’ve come to realize the critical importance of incorporating SEO into the web development process. After all, what’s a great website if…
Beginners guide to Product-Led SEO
Product-led SEO is a customer-centric approach to search engine optimization that focuses on creating high-quality, useful content and resources related to a company’s products or services. This approach is designed to provide value to users and demonstrate the company’s expertise in its field, helping to drive traffic and conversions from search results. The goal of…
Transcribing interviews using Google Cloud Speech API
About a week back I had a casual chat with one of my friends and it turned out that she’s facing a problem that a lot of students will probably come across in their studies: Transcribing interviews. # Chapter Importance 1. Set Up your dev environment required 2. Open your Terminal required 3. Install Cloud…
Get in contact
Please get in contact with me by filling in the form below or text me at please@rankmeamadeus.com.